Olto is a new vehicle for the bike lane — designed in New York City by Infinite Machine. For launch, we photographed 100 New Yorkers and the ways they make Olto their own. With this tool, anyone can put themselves on Olto — and the posters with the most votes will be printed and wheatpasted around NYC.
See the full Eclectic Vehicle campaign here. It was photographed by Cian Moore, creative directed by Jake Gascoyne, and produced by Art School Athletics.
